Zuma Chooses Niseko for Its First Japan Opening

Zuma is opening its first location in Japan—not in Tokyo, but in Niseko.

The seasonal Hirafu pop-up opens on 1 December 2026, bringing the international restaurant brand’s contemporary Japanese menu, robata grill and après-ski atmosphere to the resort.

Where is Zuma Niseko?

Zuma Niseko will be located in Hirafu, approximately four minutes from the Grand Hirafu slopes.

The restaurant will seat 141 guests and open daily from 3pm until midnight.

Why does Zuma opening in Niseko matter?

For Niseko, Zuma’s arrival is another sign that the resort is joining established international luxury destinations such as Gstaad, Vail and Cortina.

Choosing Niseko for Zuma’s first Japanese location also reflects the resort’s increasingly international luxury hospitality and dining market.

Disclaimer: Opening dates, operating periods and restaurant details may change. Please confirm directly with Zuma before making plans.

Image caption: Editorial illustration created for Off-Market Niseko. This is not an official image or rendering of Zuma Niseko.